Houonsya is proposing a new approach through fragrances, based on the philosophy of "enhancing the potential of the Japanese sense of smell." Incense is a familiar presence that is integrated into the daily lives of Japanese people, reminding them of their grandparents' homes and hometowns. We hope that people will feel free to incorporate incense into their busy lives as a way to calm their minds during busy days.
Hoonsha's incense is characterized by the way the ingredients are selected. By incorporating ingredients that are also used in fragrance water, which were not used in traditional incense, Houonsya brings a wide variety and originality to the fragrance, differentiating it from the conventional image. In addition, by adding the element of fragrance water to the "lingering scent," which is the true joy of incense, the lingering scent spreads more richly.
Room diffusers are great, but we hope that incense, which adds a Japanese touch and a sense of the warmth of wood, will provide a new option for adding color to your space.